In a recent post on the TechCrunch blog, Eric Schoenfeld ponders the obvious conclusion that Intel Is Worried That You Might Think It Is a Chinese Travel Agency.

Yes, the chip giant Intel is suing a tiny travel agency called Intellife Travel for trademark infringement.

In attempting to answer the obvious question "do these trademarks look similar to you?" Eric opines in the negative...

Me neither. But tell that to Intel’s trademark lawyers, who filed a lawsuit against Intellife on September 18 for trying “to cause confusion that Intel is the source or sponsor of Intellife’s services” and “dilution of the INTEL trademark.” There are serious trademark lawsuits and there are frivolous ones. This appears to be the latter.

I think that this is quite obviously a frivolous case, but yet another example of litigation over common sense. The article is a fascinating read with lots and lots of documentation.  

Guest Post by: Paul Christiansen